Who is the target audience you want to reach with your website?
My job is to design and structure your website as optimally as possible but, since you are the expert in your industry and your customers, it is important that you can give me as much information and feedback throughout the process as possible.
Research shows that people spend less than 4 seconds deciding whether to read more on a website or browse further. Therefore, the design and content must match the expectations of the target audience you want to reach.
Sometimes this goal is not fully visible until the website has been up for a while, other times it changes over time. Still maintenance of the website is therefore quite important in order to constantly be on top and attract relevant customers.