The most important criterion for your page to be found is the content. Visitors land on your website because they are searching for information or perhaps a product. Give your visitors what they're looking for and make sure they find it quickly on your pages. If it is not clear what the page is about, the visitor leaves it after only a few seconds and continues browsing. So clear headlines, illustrative pictures and lots of information are very important.
The content should be as rich and informative as possible. Give the visitor the impression that you have the answer to what they are looking for and that you are an expert and sit with a lot of experience. If visitors get what they are looking for and preferably a little more, they may want to choose your products or services. Perhaps they share your website on social media, which in turn can lead to positive things for your business.
If you have an online store, or present products on your website, large, clear images will be more appealing than small and blurry images. Provide complete information about the product, and have an orderly, easy-to-use but secure purchasing process.
A good rule of thumb is to think through what would be decisive in order for you to purchase similar services from someone.others. Do some research and see how other websites present their content and information. What charges you and what doesn't appeal to you. Who would you choose and why?